Industry and Marketing Research. There is much to be learned from professional and trade associations.
For more than 100 years, the Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2017, people turned to BBB more than 160 million times for BBB Business Profiles on more than 5.2 million businesses and Charity Reports on 11,000 charities, all available for free at BBB.org. The Council of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico, as well as home to its national and international pro-grams on dispute resolution, advertising review and industry self-regulation. BBB Serving Connecticut was founded in 1928 and serves businesses and organizations throughout the state.
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