Industry and Marketing Research. There is much to be learned from professional and trade associations.
The American Bugatti Club was founded in 1960 by a small group of Bugatti owners from Southern California. During the late 1950’s several California enthusiasts began to import Bugattis in increasing numbers. In 1958, a local group of owners organized a picnic in Arroyo Seco Park in South Pasadena and seventeen Bugattis attended. Another picnic was then held at Fred Treat’s estate and interest in forming a Bugatti Club, to promote the use of Bugattis and help other Bugatti owners around the country restore and maintain their cars, was building. On February 10, 1960, a meeting was held to select officers, set the dues and finalize the name; the American Bugatti Club was formed.
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